The Budweiser brand activation, start to finish

  • Budweiser

How it worked

  1. Illustration: a silhouette of a person leaning on a bar, looking at their phone. At the bar
  2. Illustration: a silhouette of a person holding their phone up high. The prize
  3. Illustration: a silhouette of a person taking a photo of a red bottle with their phone. A photo of the bottle
  4. Illustration: a silhouette of a person on a bar stool, tapping answers on their phone. Two questions
  5. Illustration: a silhouette of a person jumping for joy with their phone in hand. In the draw
Illustrations, not campaign footage.

What came back

  • 98% play-through rate: of viewers finish the activation
  • 51% lead generation rate: of viewers answer the questions and agree to be contacted
  • 4.2× watch time: people watched 4.2× longer than a standard video

From one Budweiser campaign we built.

Three more campaigns

  • Nivea Skinfluencer

    People applied by playing a short video.

    • 400,000+ views
    • 20,000 campaign applications

    From one Nivea campaign.

  • AVBOB

    Each lead went straight to AVBOB's call centre.

    • 69% play-through rate

    From one AVBOB campaign.

  • Harcourts

    Viewers chose which rooms to see.

    • 70% interaction rate
    • 3.5% conversion to serious inquiries

    From one Harcourts campaign.

The same steps work for what you sell

  1. Illustration from the campaign storyboard: a person leans on a bar beside three red bottles.
    A hand holds a phone showing the real Budweiser campaign screen: win a ticket to a football match.
    A prize draw in a bar
  2. A modern villa with a pool and a lawn, in soft focus.
    A hand holds a phone showing the villa up close, ready to tour.
    A property tour
  3. A bank office with an adviser at her desk, in soft focus.
    A hand holds a phone showing the adviser at work, the start of an investor video.
    An investor video

Want one for your brand?

Book a call

You talk to co-founder Cameron Boon. About 30 minutes.