Your brand story, in short chapters people play
People play it on their phone.
Book a callWhat is a playable brand series?
A playable brand series is brand storytelling in short chapters that people play on their phone. They join a list you own to get the next chapter.
98% of viewers finished the activation. From one Budweiser campaign we built.
How a playable brand series works
-
They open chapter one.
-
They pick a thread.
-
They join the list.
-
You know who is waiting.
What your customer sees
It opens from a post, an ad or your site.
The video asks what they want to see.
They go back to where the brand began.
They want the people it is made for.
They skip ahead to what comes next.
They sign up to get chapter two first.
They see chapter two is coming.
Pick one, or keep scrolling.
Our demo for a furniture shop. Yours is built around your product.
What you get
They open chapter one.
You see who started the story.
It opens from a post, an ad or your site.
Our demo for a furniture shop. Yours is built around your product.
Which part of the story do you want first?
You learn which part of your story pulls people in.
The video asks what they want to see.
Our demo for a furniture shop. Yours is built around your product.
Pick one, or keep scrolling.
How it started
Open chapter two with the founders.
They go back to where the brand began.
Who it is for
Put a customer at the centre of chapter two.
They want the people it is made for.
What comes next
Give them the first look in chapter two.
They skip ahead to what comes next.
They join the list.
They sign up to keep their place.
They sign up to get chapter two first.
You know who is waiting.
You see who joined and which thread pulled them in.
They see chapter two is coming.
What just happened
- They open chapter one. Your path
- Which part of the story do you want first? Your path
- How it started Available, not taken Who it is for Available, not taken What comes next Available, not taken
- They join the list. Your path
- You know who is waiting. Your path
Your path Available, not taken
WHAT YOU NOW KNOW ABOUT THIS VISITOR
- They went straight to
- They let the video lead
- No preference given
- They opened
- 3 of 3 threads
- They stayed
- 0 min 0 sec
- They reached
- You know who is waiting.
Someone who signs up for chapter two is coming back.
You know which part of your story they wanted.
Every lead can go straight to your CRM. Every choice shows on your dashboard. The answers are yours.
Brands we have built for
Book 30 minutes with Cameron Boon.
- You tell Cameron about your brand and who you want to reach.
- He shows you how a series like this one would work, starting with one chapter.
- You leave knowing what it takes and what it costs.
- No prep needed.
- You pick the time.
- If it is not a fit, Cameron will say so.
- 98% play-through rate
- 51% lead generation rate
From one Budweiser campaign we built.
Questions before you book
- Who owns the list?
- You do.
- How often do we release a chapter?
- You choose the pace.
- What does a playable brand series cost?
- It depends on how many chapters you plan and how long each runs. See what changes the cost.