What is a shoppable campaign video?
A shoppable campaign video is a retail activation that runs where people shop online. People pick a product and order it without leaving the ad.
51% of viewers answered the questions and agreed to be contacted. From one Budweiser campaign we built.
How a shoppable campaign video works
-
They tap your ad.
-
They pick a sofa, then a colour.
-
They order or book a visit.
-
Orders and choices reach your team.
Sella is a demo we built to show how this works, not a client campaign.
What your shopper sees
Demonstration only. Read only, and nothing is sent.
The video opens on a room.
The video asks which sofa they like.
They try the leather sofa, darker.
They try the curved sofa in green.
They try the linen sofa, pale.
They order without leaving the video.
They see their order is placed.
Tap a sofa, or keep scrolling.
What you get
They tap your ad.
You see who tapped the ad.
The video opens on a room.
Which sofa catches your eye?
You learn which product pulled them in.
The video asks which sofa they like.
Tap a sofa, or keep scrolling.
Alto
Show them the leather colours.
They try the leather sofa, darker.
Arco
Lead with the big room shots.
They try the curved sofa in green.
Nuvola
Show how deep the seat is.
They try the linen sofa, pale.
They order or book a visit.
Name, email, sofa and colour.
They order without leaving the video.
Demonstration only. Read only, and nothing is sent.
Orders and choices reach your team.
Orders go to your store. You see every choice.
They see their order is placed.
What just happened
- They tap your ad. Your path
- Which sofa catches your eye? Your path
- Alto Available, not taken Arco Available, not taken Nuvola Available, not taken
- They order or book a visit. Your path
- Orders and choices reach your team. Your path
Your path Available, not taken
WHAT YOU NOW KNOW ABOUT THIS VISITOR
- They went straight to
- They let the video lead
- No preference given
- They opened
- 3 of 3 sofas
- They stayed
- 0 min 0 sec
- They reached
- Orders and choices reach your team.
Someone who stays for a whole sofa video has a room to fill.
You know which sofa and colour they want.
Every lead can go straight to your CRM. Every choice shows on your dashboard. The answers are yours.
Product finder quizzes, inside the same video
Two or three questions, then the video shows the product that fits.
Brands we have built for
Book 30 minutes with Cameron Boon.
- You tell Cameron about your shop and who buys from it.
- He shows you how a video like this one would work for your first collection.
- You leave knowing what it takes and what it costs.
- No prep needed.
- You pick the time.
- If it is not a fit, Cameron will say so.
- 400,000+ views
- 20,000 campaign applications
From one Nivea campaign.
Questions before you book
- Does tapping a product open a new tab?
- No. Shoppers stay in the video to order.
- Can it connect to our online store?
- We look at your store on the call and tell you how.
- What does a shoppable video cost?
- It depends on how many products and colours you include. See what changes the cost.