Product launches people play on their phone
People play it on their phone.
Book a callWhat is a playable product launch?
A playable product launch is a short video people play on their phone. They pick a version and sign up early, so launch day starts with buyers.
51% of viewers answered the questions and agreed to be contacted. From one Budweiser campaign we built.
How a playable product launch works
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They tap your ad.
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They pick a version.
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They leave their name for early access.
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They are on your launch list.
What your customer sees
It starts at once, with nothing to install.
The video asks which version they want.
They pick the one they already know.
They go for the limited one.
They pick the one made with another brand.
They type their name and email.
They see they are on the list.
Pick one, or keep scrolling.
Our demo for a furniture shop. Yours is built around your product.
What you get
They tap your ad.
You see who tapped through.
It starts at once, with nothing to install.
Our demo for a furniture shop. Yours is built around your product.
Which version do you want first?
You learn what people want before it goes on sale.
The video asks which version they want.
Our demo for a furniture shop. Yours is built around your product.
Pick one, or keep scrolling.
The classic
Keep the classic well stocked.
They pick the one they already know.
The limited run
Tell them first about the next drop.
They go for the limited one.
The collab
The partner brand won them. Credit it.
They pick the one made with another brand.
They leave their name for early access.
They sign up because they want it.
They type their name and email.
They are on your launch list.
You have each name and the version they chose.
They see they are on the list.
What just happened
- They tap your ad. Your path
- Which version do you want first? Your path
- The classic Available, not taken The limited run Available, not taken The collab Available, not taken
- They leave their name for early access. Your path
- They are on your launch list. Your path
Your path Available, not taken
WHAT YOU NOW KNOW ABOUT THIS VISITOR
- They went straight to
- They let the video lead
- No preference given
- They opened
- 3 of 3 versions
- They stayed
- 0 min 0 sec
- They reached
- They are on your launch list.
Someone who claims early access wants the product.
You know which version they want and how to reach them.
Every lead can go straight to your CRM. Every choice shows on your dashboard. The answers are yours.
Brands we have built for
Book 30 minutes with Cameron Boon.
- You tell Cameron about your launch and who it is for.
- He shows you how a launch like this one would work in your first market.
- You leave knowing what it takes and what it costs.
- No prep needed.
- You pick the time.
- If it is not a fit, Cameron will say so.
- 98% play-through rate
- 51% lead generation rate
From one Budweiser campaign we built.
Questions before you book
- Is our launch date too close?
- Tell us the date. We will say plainly if there is time.
- Do people need an app to play?
- No. It opens in the phone's browser.
- What does a playable launch cost?
- It depends mostly on how many versions and countries you include. See what changes the cost.