Events and pop-ups that start with a phone scan
People play it on their phone.
Book a callWhat is a scan-to-play event?
A scan-to-play event is experiential marketing that starts with a QR code. Guests scan it, play a short video and claim a prize. You learn who came and why.
51% of viewers answered the questions and agreed to be contacted. From one Budweiser campaign we built.
How a scan-to-play event works
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They scan the code.
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They tell you why they came.
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They leave their name for the prize.
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You have the guest list.
What your guest sees
A guest scans the code on your stand.
The video asks what brought them over.
They came to see the new product.
They came for the free sample.
They were just passing by.
They leave a name to claim the prize.
They pick up their prize.
Tap a reason, or scroll on.
Our demo for a furniture shop. Yours is built around your product.
What you get
They scan the code.
You see who scanned.
A guest scans the code on your stand.
Our demo for a furniture shop. Yours is built around your product.
What brought you here today?
You learn why each guest stopped.
The video asks what brought them over.
Our demo for a furniture shop. Yours is built around your product.
Tap a reason, or scroll on.
The new product
Your team follows up first.
They came to see the new product.
The free sample
Ask how they liked it next week.
They came for the free sample.
Just passing by
A new face. Send a reminder next month.
They were just passing by.
They leave their name for the prize.
A name and the reason they came.
They leave a name to claim the prize.
You have the guest list.
You have every name by the end of the day.
They pick up their prize.
What just happened
- They scan the code. Your path
- What brought you here today? Your path
- The new product Available, not taken The free sample Available, not taken Just passing by Available, not taken
- They leave their name for the prize. Your path
- You have the guest list. Your path
Your path Available, not taken
WHAT YOU NOW KNOW ABOUT THIS VISITOR
- They went straight to
- They let the video lead
- No preference given
- They opened
- 3 of 3 reasons
- They stayed
- 0 min 0 sec
- They reached
- You have the guest list.
They skipped the question and still left their name.
You know why each guest came. Nobody filled in a paper form.
Every lead can go straight to your CRM. Every choice shows on your dashboard. The answers are yours.
Brands we have built for
Book 30 minutes with Cameron Boon.
- You tell Cameron about your events and who comes to them.
- He shows you how this would work at one of your events.
- You leave knowing what it takes and what it costs.
- No prep needed.
- You pick the time.
- If it is not a fit, Cameron will say so.
- 98% play-through rate
- 51% lead generation rate
From one Budweiser campaign we built.
Questions before you book
- Will people really scan a code?
- Yes, when the sign says what they win.
- How early do we need to start?
- Before your signs go to print.
- What does a scan-to-play event cost?
- It depends on how many events and venues you need. See what changes the cost.