All insights

What working with us looks like

One call, a script you approve, a build we do for you, and a launch you sign off. Here is how a project runs and what your team does at each step.

A phone on an oak table in hard window light, showing a scan-to-play question beside a notebook of sketched boxes

You do not need a big team to run a playable activation with us. Here is how a project runs, step by step, and what we need from you at each one.

1. We talk

It starts with a call of about 30 minutes. We ask what you want to move. Then we sketch your campaign with you, live. You leave with a price and a timeline.

Your part: the call.

2. We write the script

We write every path the video can take and map it out, so you can see each choice and where it leads. Nothing gets made until you approve it.

Your part: read it and approve it.

3. We build it

We make the video, the animation, the page and your dashboard. All of it is in the price. If you want the leads to go straight into your CRM, we connect it. That adds some setup work, and we tell you on the call.

Your part: nothing, unless you want your CRM connected.

4. It goes live

You see the finished version before anyone else does. When you approve it, it goes live. Leads start arriving, and every choice shows on your dashboard.

Your part: approve it.

What it costs

You pay for the build, not a licence. Hosting while it runs is a small extra cost. The price depends on how many markets, how long the video is, how many paths it has, and whether we connect your CRM. We agree it with you on the call.

Your data

Nobody’s details are saved until they agree. We follow GDPR, and we sign a data processing agreement with you.

Start small

Most brands start with one market. One activation, one language, one country. If it hits the goal we agree, you decide on the next country.

Keep reading

Three phones fanned in a hand on a blue backdrop, each showing a different sofa colour from one shoppable activation

Basics 2 min read

What is a playable brand activation?

A short video people play on their phone. It asks them questions, changes with their answers, and hands you the people who want to hear from you.

A phone raised against an evening sky showing the Budweiser activation, a prize draw for a ticket to a football match in Manchester

Case study 2 min read

How the Budweiser campaign worked

People in a bar played a prize draw on their phone. They took a photo of the bottle, answered two questions and agreed to hear from the brand.