How the Budweiser campaign worked
People in a bar played a prize draw on their phone. They took a photo of the bottle, answered two questions and agreed to hear from the brand.
Budweiser wanted the people who drink it in a bar to stay in touch after they leave. We built a prize draw they played on their phone. The campaign ran in African markets.
The steps
At the bar. People saw the campaign where they already were, with a Budweiser in hand.
The prize. The prize was a ticket to watch a football match in Manchester. That is what made people open it.
A photo of the bottle. To enter, they took a photo of their Budweiser. It turned a drink into an entry.
Two questions. Then the video asked two short questions. Each answer told the brand something about who was playing.
In the draw. Last, they left their details and agreed to be contacted. Then they were in the draw.
What came back
Almost everyone who started it finished it. About half of everyone who played agreed to hear from the brand. And people watched for longer than they watch a standard video. The exact figures are on our work page.
Why it worked
The prize gave people a reason to start. The photo made it feel like part of the night out, not an ad. The questions were short, so nobody dropped off. And the last step asked for permission, so every lead had said yes.
The same steps work for what you sell
A prize draw in a bar, a property tour and an investor video look different. Underneath, they run the same way: people start, they choose, they tell you who they are, and you get the lead.
