Plain answers about campaigns people play.

Three phones fanned in a hand on a blue backdrop, each showing a different sofa colour from one shoppable activation

Basics 2 min read

What is a playable brand activation?

A short video people play on their phone. It asks them questions, changes with their answers, and hands you the people who want to hear from you.

A phone raised against an evening sky showing the Budweiser activation, a prize draw for a ticket to a football match in Manchester

Case study 2 min read

How the Budweiser campaign worked

People in a bar played a prize draw on their phone. They took a photo of the bottle, answered two questions and agreed to hear from the brand.

A phone on an oak table in hard window light, showing a scan-to-play question beside a notebook of sketched boxes

Working with us 2 min read

What working with us looks like

One call, a script you approve, a build we do for you, and a launch you sign off. Here is how a project runs and what your team does at each step.